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Managing Client Expectations During Site Launches
Managing conflicting priorities, and ensuring stakeholders are happy — these are just a few of the obstacles you face when you’re launching an enterprise site. The key to a smooth enterprise site launch? According to Joe Kelly (formerly of Workshop Digital), SEO Manager of Bonfire: Communicate, early and often. Video transcription My name is Joe Kelly,…
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Google Analytics Heatmap: Easily Identify Traffic Patterns (2021 Version)
🎉 The dashboard has been updated to include data from 2021 On average, how many daily visitors does my site get from organic search? What time of day are paid and organic users most likely to convert? These are great questions, but these data points aren’t readily available in Google Analytics. You really have to work…
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Content Strategy Boosts Organic Traffic by 10,210%
Content marketing takes patience. By our estimates, it can take 6-8 months for a strategy to drive traffic. However, we sometimes see clients panic around month 3, questioning the chosen path and wanting to abandon the strategy altogether. Completing a successful content strategy and assuring (and reassuring) your client of a long-term strategy’s value is…
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How to Earn a Featured Snippet in 7 Minutes
In the beginning, there was a lot of skepticism surrounding the value of featured snippets for websites. Over the past couple of months, however, there have been multiple case studies from highly regarded digital marketers proving that these featured snippets can provide an enormous amount of value for a website’s organic visibility. In this study,…
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18 Dynamic Tags I Use to Get Smarter Keyword Data in STAT
This post discusses advanced tactics for the keyword tracking tool STAT. We recommend becoming familiar with STAT, and the basics of dynamic tags and how to set them up if you’re new to this tool. Early in 2016, our SEO team got an account with STAT, an enterprise keyword tracking tool. As with most tools, it takes time to…
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The “WTF is Happening to My Organic Traffic” Dashboard
TL;DR: Using the Google Analytics add-on for Google Sheets combined with this custom dashboard, you can easily analyze what’s causing organic traffic to decline. Have you ever logged into Google Analytics and noticed organic traffic trending downward over the past couple of weeks? It happens—we’ve all been there. As SEO analysts, this is where we get to show off…
joe kelly
