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Managing conflicting priorities, ensuring stakeholders are happy — these are just some of the obstacles you’re up against when you’re launching an enterprise site. The key to a smooth enterprise site launch? According to Joe Kelly (formerly of Workshop Digital), SEO Manager of Bonfire: Communicate, early and often. Video transcription My name is Joe Kelly, I work at Workshop Digital and I’m the lead SEO analyst. I’m speaking about client communication during the website launch process. Read more…

Content marketing takes patience. By our estimates, it can take 6-8 months for a strategy to drive traffic. However, we sometimes see clients panic around month 3, questioning the chosen path and wanting to abandon the strategy altogether. Completing a successful content strategy and assuring (and reassuring) your client of a long-term strategy’s value is one of the greatest challenges for digital marketers. When you overcome this challenge and you properly execute your strategy, you Read more…

In the beginning, there was a lot of skepticism surrounding the value of featured snippets for websites. Over the past couple of months, however, there have been multiple case studies from highly regarded digital marketers proving that these featured snippets can provide an enormous amount of value for a website’s organic visibility. In this study, we’ll discuss what feature snippets are and how to make your content eligible for one. Then, we’ll break down our tactics Read more…

This post discusses advanced tactics for the keyword tracking tool STAT. We recommend becoming familiar with STAT, and the basics of dynamic tags and how to set them up if you’re new to this tool. Early in 2016, our SEO team got an account with STAT, an enterprise keyword tracking tool. As with most tools, it takes time to learn how to use it to its full potential. The good news is that, out of the box, STAT already Read more…

TL;DR: Using the Google Analytics add-on for Google Sheets combined with this custom dashboard, you can easily analyze what’s causing organic traffic to decline. Have you ever logged into Google Analytics and noticed organic traffic trending downward over the past couple of weeks? It happens—we’ve all been there. As SEO analysts, this is where we get to show off our ability to tell a story with data, and to uncover the cause of the downward trend. But to get Read more…